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Top 8 Facebook Ad Metrics That Are Worth Tracking

It is evident that Facebook ads are still one of the most profitable avenues to reach potential customers and generate leads for business. With highly advanced targeting options, it ensures you get better returns out of what you spend on it. However, if you want to benefit most from Facebook advertising, make sure to keep […]

Is Knowing Facebook Cost Per Engagement Enough?

If you have been advertising on Facebook, you may already know that one of the most commonly used ad metrics is – Facebook cost per engagement. And that’s because it’s quite easy to measure. But just because of that, you can’t assume that it’s the best way to rely-on for your ad expenditure. Besides cost […]