In recent years, the Google Performance Max campaign has become increasingly important. It was introduced in 2021 and has since sparked both positive and negative reactions from advertisers. However, with the powerful use of AI and machine learning, ignoring PMax is no longer an option. Even those who prefer traditional PPC methods can see its […]
In today’s digital age, social media enables you to capture, record, share, and display valuable moments or creativity. It empowers you to share your ideas through videos or images. Today, YouTube is one of the leading video streaming platforms, with 2.7 billion active users. With millions of content creators and billions of watch hours, this […]
In the world of a competitive digital market, it is essential to know how your competitors are spending on ads and what their marketing strategies are. Your competition won’t share their marketing secrets openly. So, if you want to stay ahead of your competitors, you must understand the competitive ad spend. It looks like a […]
Here is what happens with you most of the time- your favorite clothing brand new advertisement popped up on your screen while you were watching your favorite show. Coincidentally, you did not even search for the ad, but they found you. Did you wonder how it worked? It is the essence of discovery ads. They […]
Advertising is one of the critical aspects of any business. It enables companies to compete with one another effectively, to draw the attention of the buyers and increase conversion. Whether your products belong to the luxury category or to the division of necessities, relying on one-time announcements or gossip is not a way to keep […]
