Business is inherently a competitive field. As an organisation, if continuous improvement is your goal, you must know what your competitors are doing, so you can do it better than them. Tracking competition is a vital part of the overall marketing strategy. It gives prompt and suitable information about the competitor in a short time, […]
The jingle bells are all around, and everyone has already started preparing for this merry season. With the Christmas season quickly approaching, it’s time to start thinking about the best way to advertise your business this year. We all are aware that during this time, businesses ramp up for the biggest season of the year! […]
When social media platforms first emerged, their primary goal was to connect people from around the world. However, in modern times, these platforms have evolved into business marketing tools. It is fascinating to notice how these platforms’ wings have spread into marketing territory. With that in mind, why not start your market research on popular […]
Now, the term celebrities or influencers are not only confined to film stars; social media has set the level high and served as a tremendous space for ordinary people to make a remarkable presence over the globe. You can find every firm on top social media platforms like Instagram for self-made designers, chefs, motivational speakers, […]
Every time we counter the term ‘spy’, it seems fishy. Spy words do not always reflect any ethical activities. It’s a marketing jargon to have a close look at competitors’ strategies. Let’s say — your competitor is Zomato, and you want to be ahead of them. Then your first aim should be to know their […]
